Gaya APA

Belch, George E.; Belch, Michael A.. (2004). Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th edition . New York: The McGraw Hill Professional.

Gaya Chicago

Belch, George E.; Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th edition. New York: The McGraw Hill Professional, 2004. .

Gaya MLA

Belch, George E.; Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th edition. New York: The McGraw Hill Professional, 2004. .

Gaya Turabian

Belch, George E.; Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th edition. New York: The McGraw Hill Professional, 2004. .