Gaya APA

Kotlet, Philip; Armstrong, Gary. (2002). Principles of Marketing, 17th edition . USA: Butterworth-Heinemann.

Gaya Chicago

Kotlet, Philip; Armstrong, Gary. Principles of Marketing, 17th edition. USA: Butterworth-Heinemann, 2002. .

Gaya MLA

Kotlet, Philip; Armstrong, Gary. Principles of Marketing, 17th edition. USA: Butterworth-Heinemann, 2002. .

Gaya Turabian

Kotlet, Philip; Armstrong, Gary. Principles of Marketing, 17th edition. USA: Butterworth-Heinemann, 2002. .